Account-⁠based marketing for enterprise sales

Meetings with the people who decide

Account-⁠based outreach, one decision maker at a time: we find them by name, write to their personal Telegram numbers and keep the thread going for months until there is a meeting.

We outsourced cold outreach - within a month we were getting regular meetings with the right segment. The channel works consistently, we're planning to scale.
DmitryEnterprise business digitization platform, Head of Sales

24enterprise meetings in one project

14meetings from a small base

205replies on Telegram

We write on Telegram, to personal numbers

Average numbers from our enterprise campaigns

  • Telegram

    25-⁠30%

    reply to a message on a personal number

  • Email and LinkedIn

    below3%

    reply in Russia

  • Discussion

    20-⁠25%

    of replies turn into a discussion

  • Meeting

    12-⁠16%

    of discussions end in a meeting

First touches in week three or four

How it went for two clients

690touches

205replies

14meetings

SaaS, document workflow

14 enterprise meetings from just 690 touches

A large document-⁠management company wanted clients with revenue above 10 billion roubles and needed to test several niches at once, on a tight schedule.

The goal and what we did

Expand the client portfolio in a short time

  • Low conversion in Russia ruled out Email and LinkedIn from the start; Telegram became the main channel
  • Built a custom database: wrote parsers, focused on personal numbers, tested banking, IT and manufacturing
  • After A/B testing, real estate replied more often than the other segments, and the whole resource went there

1723touches

248replies

24meetings

SaaS, corporate learning

One in seven replied, twenty four made it to a meeting

A corporate SaaS platform working in Europe and Russia wanted to raise its average deal size by entering new client segments.

The goal and what we did

Test hypotheses quickly and find new niches

  • Wrote four scripts for different industries and roles: finance, IT, EdTech, pharma
  • Reach was good but conversion stayed low. Manual research across 3,000+ companies with two people became impossible
  • Brought in prompt engineering: AI collected facts about the company and the decision maker and wrote an icebreaker for each one

The same breakdown on your target list takes forty minutes

Submit request

The decision-⁠maker map, the base and the threads stay with you

  • A decision-⁠maker map

    Who decides, who influences, who blocks

  • Personal numbers

    A base built by parsers for your segment

  • Scripts per industry and role

    Not one text for everyone

  • A debrief after every meeting

    What worked and what to drop

  • A weekly report

    Plus access to the threads

Us, your own SDR or a freelancer

Astreya

Your own SDR

Freelancer

First touches in week 3-⁠4

Your own SDR: Touches in 2-⁠3 months: hiring and training

Freelancer: In a month, if you are lucky with the person

Numbers and accounts already warmed up

Your own SDR: Numbers and accounts to buy and warm up yourself

Freelancer: No way to check the infrastructure

Someone drops out - the team covers

Your own SDR: They leave - hiring from scratch

Freelancer: They vanish - you search again

Exit on two weeks notice, no penalties

Your own SDR: Salary is due whatever the result

Freelancer: The prepayment is already spent

Who we fit and who we do not

A fit if

  • Contracts in the millions
  • Three or more people sign off
  • You can wait a quarter for the money

Not a fit if

  • You need touch volume
  • No industry expertise in house
  • You expect email and LinkedIn to work in Russia

Questions people ask before starting

Is fourteen meetings a lot or a little?

It depends on the contract. At a multi-⁠million average deal size, fourteen meetings with people who genuinely decide pay for a year of work. Measuring enterprise by touch volume misses the point.

Will you write to our own clients?

No. The exclusion list is agreed before we start: current clients, partners, anyone else. Nothing on it enters the database.

How do you write on our behalf?

In your name and with your sign-⁠off. Tone, wording and forbidden phrases are fixed at the start, and you see every script before launch.

We have been burned by an agency before

That is why you get access to the conversations from day one and can exit on two weeks notice with no penalties. If it is not working you will see it in the numbers within a month, not within six.

Who runs the project?

The monthly fee buys a team, not one person on the phone.

Project manager
Keeps the plan and the deadlines, sends a weekly report, answers in the shared chat during working hours
Data specialist
Builds and validates contacts against your ICP and strips out everyone who will not buy
Copywriter
Writes the touch scripts for every segment and rewrites the ones that brought no replies
Infrastructure specialist
Numbers, domains, mailboxes, accounts, warm-⁠up and sending health: so the messages arrive and the accounts stay alive