Partner recruitment for B2B

Partners who gain from working with you

We start with companies that already have your audience, work out their upside and carry the conversation to a signed agreement.

Submit requestSee the case

E-⁠commerce, discount aggregator

  1. 150companies in the list

  2. 25leads

  3. 12partnerships

A partner answers a calculated upside

Average numbers from our email and LinkedIn campaigns

  • Email

    30-⁠38%

    of emails get opened by the partnerships lead

  • Upside in numbers

    12-⁠18%

    reply to that email

  • No numbers

    below4%

    reply to that email

  • Agreement

    40-⁠50%

    of introductions end in a signature

First replies from week two

How it went for the client

150companies in the list

25leads

12partnerships

E-commerce, discount aggregator

12 partnerships grew out of 150 selected companies

An aggregator platform needed partners: shops and services willing to place their offers on it.

+30%to the discount catalogue

+25%traffic to the platform

+15%conversion to purchase

The goal and what we did

Build a base of quality partners, widen the catalogue and the reach

  • Studied the discount market and listed the shops and services that matched the platform target audience
  • Collected decision makers in marketing and partner programmes at the selected companies
  • Wrote an Email and LinkedIn sequence with a partnership proposal

The same calculation on your partner programme takes forty minutes

Submit request

The upside calculation, the shortlist and the threads stay with you

  • A shortlist

    Sorted by overlap of interest, not alphabetically

  • Decision-⁠maker contacts

    Marketing and partnerships, not the general inbox

  • An email sequence

    The partner upside in the first paragraph

  • A proposal

    One for each partner type

  • A weekly report

    Plus access to the threads

Us, your own BD manager or a freelancer

Astreya

Your own BD manager

Freelancer

First replies from week two

Your own BD manager: Replies in 2-⁠3 months: hiring and training

Freelancer: Replies in a month, if you are lucky with the person

Email and LinkedIn already warmed up

Your own BD manager: Mailboxes and accounts to buy and warm up yourself

Freelancer: No way to check the infrastructure

Someone drops out - the team covers

Your own BD manager: They leave - hiring from scratch

Freelancer: They vanish - you search again

Exit on two weeks notice, no penalties

Your own BD manager: Salary is due whatever the result

Freelancer: The prepayment is already spent

Who we fit and who we do not

A fit if

  • You have something for the other side
  • Terms and commission are defined
  • Someone carries the partner after the intro

Not a fit if

  • The partnership terms are not worked out
  • You need dozens of partners a month
  • The partnership is barter with no numbers

Questions people ask before starting

Is twelve partners a result?

A partner brings clients for years, unlike a single deal. For the aggregator those twelve produced +30% to the catalogue and +25% traffic.

Can you approach our competitors?

Yes if that is your strategy, no if it is not. The exclusion list is agreed before we start.

Who negotiates the terms?

We carry it to the call and clear the standard objections about terms. Haggling over commission and signing stay on your side: it is your business, not ours.

What do you need from us?

The partnership terms in numbers and a person who will take the introductory call. The rest is on us.

Who runs the project?

The monthly fee buys a team, not one person on the phone.

Project manager
Keeps the plan and the deadlines, sends a weekly report, answers in the shared chat during working hours
Data specialist
Builds and validates contacts against your ICP and strips out everyone who will not buy
Copywriter
Writes the touch scripts for every segment and rewrites the ones that brought no replies
Infrastructure specialist
Domains, mailboxes, accounts, warm-⁠up and sending health: so the mail arrives and the accounts stay alive