Investor outreach for startups

Funds that back your stage and sector

To find investors for your round, we start with the pool: funds that closed deals in your sector. We write to each one with a reason and carry it to a conversation.

Submit requestSee the case

PropTech, funding round

  1. 120investors in the pool

  2. 50in conversation

  3. 10offers

  4. 3closed deals

A fund answers numbers, not a mission statement

Average numbers from our campaigns aimed at funds

  • Email with metrics

    18-⁠22%

    of funds reply

  • Email without metrics

    below5%

    of funds reply

  • Meeting

    25-⁠35%

    of conversations reach a meeting

  • Deal

    25-⁠30%

    of offers close as a deal

First introductions in week four

How it went for the client

120investors

50in conversation

3deals

PropTech, funding round

Three deals out of 120 selected investors

A large PropTech company building digital products for the real estate market was preparing to raise for product scaling, new markets and hiring.

250decision-⁠maker contacts

The goal and what we did

Demonstrate the business model, the technology and the growth potential

  • Researched the PropTech market and assembled the pool: venture and corporate funds, strategic partners
  • Collected and verified contacts of fund partners and investment directors
  • Wrote scripts built around the company advantages, market trends and sector growth forecasts

How the funnel came together, step by step:

  • 20% responded, 50 investors in conversation
  • 10 offers on the table, 3 deals closed
  • Separately: a meeting with the leadership of a key MENA region about deploying PropTech across large development projects

The same breakdown on your round takes forty minutes

Submit request

The fund pool, the partner contacts and the threads stay with you

  • A fund pool

    With the reason each one is on it

  • Fund portfolios

    Who can make a warm introduction

  • Partner contacts

    Verified, not a generic info@

  • Scripts per recipient

    Venture, corporate, strategic, portfolio

  • A weekly funnel

    From the first email to the offer

Who we fit and who we do not

A fit if

  • The metrics already exist
  • Deck and model are ready
  • The founder takes the meetings

Not a fit if

  • An idea with no numbers
  • You need money this month
  • You want a guaranteed deal

Questions people ask before starting

Do you guarantee the money?

No, and nobody honest does. We answer for the pool, the contacts and the flow of conversations with people who look at your stage. After that it is the fund and your numbers.

We already know the funds we need

You probably know twenty. Three deals take about a hundred, and half of them are the ones nobody thinks of: corporate funds and strategics from an adjacent sector.

Does anyone read a cold email to a fund?

They do, if the first two lines carry numbers rather than a mission statement. And they read far more willingly when it is an introduction through their own portfolio company, which is why we map portfolios separately.

What do you need from us?

A current deck, model and metrics, plus the founder in the meetings. Without the first there is nothing to write, without the second there is nobody to talk to.

Who runs the project?

Project manager
Keeps the plan and the deadlines, sends a weekly report, answers in the shared chat during working hours
Data specialist
Builds and validates contacts against your ICP and strips out everyone who will not buy
Copywriter
Writes the touch scripts for every segment and rewrites the ones that brought no replies
Infrastructure specialist
Domains, mailboxes, accounts, warm-⁠up and sending health: so the mail arrives and the accounts stay alive